1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.


2. Start a newsletter if you do not currently send newsletter to you customers. Newsletters are easy to start, you are likely to receive about 5% response or more each time you send our a newsletter.


3. Trade advertisement space with complimentary businesses to your. They pull more hits and sales than just trading classified advertisement spaces because it gives your ad instant credibility.


4. Test your ad copy before you start taking orders. Tell your visitors to e-mail you if they want to be notified when you launch a new product.


5. Describe your products or services in colourful exciting language that will in turn excite your customers.


6. Use incentives to gain referrals or start an affiliate program.


7. Target you sales to coincide with festival or seasons for example Valentine or summer sales.


8. Do not overload your site with huge images, it can slow down your website and make customers leave before completing their orders.

9. Make each word in your ad copy work for its place, using excessive unnecessary words make you ad copy un exciting to read.

10. Keep people at your web site as long as possible. Do not carry adverts of other things that can make people surf away from your website.

11. Use BOGOF (Buy one get one free) as part of your marketing mix.