Ever had the urge to create a website, but then the ideas of "what" and "how" dissapeard? Or you are keen or building a nice website, have the technical skills but miss the concepts how to failiate your webiste to make users come back? Yeah, I know how you feel! There are few ways, no matter the real "subject" your website is dedicated to, that can help you addict users a bit ;)
Polls
Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results the next day or week on your web site. Remember - your user must feel he/she is important!
Prize Drawings
Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results. There is no better way to motivate people to post in forums or add content to your site (e.g. a blog) than this!
Original Content
Remeber that site you visited recently, the one you bookarked? Yes, it had something other pages did not have... Give your visitors content they can't read anywhere else.
I'm not saying all your content has to be 100% original, but a portion of your web site should have original information. People will usually read information they haven't read before.
Quizes
Give your visitors a quiz or a series of trivia questions. Post the correct answers weekly on your web site. The people who participate will want to come back to your site to see if they were right. A perfect coffee break for your guests!
News
Supply news stories related to your web site topic. People want current and up-to-date news. If you can be their first source, they will become repeat visitors to your web site.
Jokes
Give your visitors a little humor now and then. Don't be so serious; tell them a joke. If they associate your web site with being happy they will visit again and again. Simple psychological approach, but it works...
Free Stuff
People love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regulary.
Directories
Introduce, describe, review other web sites related to your web site topic. The web sites should be interesting and helpful. Become your readers web site directory and they will come back.
And for the last but not the least - try to be creative, have an idea - have a go!
Good luck!
About the Author:
IT tech support and project manager